Product Management Blog
![Two Frameworks for International Product Management](https://hughseaton.com/wp-content/uploads/2020/10/iStock-1144821348-1-1080x675.jpg)
Two Frameworks for International Product Management
Creating a product then extending it into different markets is not easy. There are lots of stories about seemingly obvious gaffes, like the "Nova" brand in Spanish speaking countries meaning "no go." Many of these stories are myths, but the difficulty of...